Privacy Policy
Last Updated: January 2026
Birmingham Chemicals ("we," "us," "our," or "Company") operates the birminghamchemicals.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and associated mobile applications (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using birminghamchemicals.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We collect information in various ways, including:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide through forms, sign-ups, or inquiries.
- Technical Information: IP address, device type, operating system, browser type, and referring URLs.
- Usage Data: Pages visited, time spent on pages, clicks, scroll depth, and navigation patterns.
- Cookies and Tracking Technologies: Unique identifiers, session tokens, and similar technologies as described in our Cookie Policy.
- Affiliate Tracking Data: Referral information, conversion data, and interaction metrics related to casino affiliate links and promotions.
2. How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring of Site functionality and user experience.
- Affiliate tracking and attribution to measure casino referral conversions and commission calculations.
- Site improvement, optimization, and personalization of content.
- Communication regarding updates, promotional offers, and Site-related notifications.
- Fraud detection and prevention, and to comply with legal obligations.
- Troubleshooting technical issues and providing customer support.
3. Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance user experience and track affiliate activity. Cookies used include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track usage patterns and Site performance via Google Analytics and similar services.
- Affiliate Tracking Cookies: Monitor clicks, referrals, and conversions related to casino partnerships.
- Preference Cookies: Remember user settings and preferences.
- Marketing Cookies: Used for retargeting and promotional purposes.
You may opt out of non-essential cookies through your browser settings or by using industry opt-out tools such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA). Note that disabling certain cookies may affect Site functionality.
4. Third-Party Links
Our Site contains links to third-party casino operators, affiliate partners, and other external websites. This Privacy Policy applies only to birminghamchemicals.com. We are not responsible for the privacy practices, policies, or content of linked third-party sites, including casino operators accessible through no-KYC platforms.
When you access external casino websites or affiliate portals via our Site, you are subject to their respective privacy policies and terms of service. We recommend reviewing those policies before providing personal information or engaging in gambling activities.
5. Your Rights
Under UK and GDPR legislation, you have the following rights concerning your personal data:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request limitation on how we process your information.
- Right to Data Portability: Request your data in a structured, machine-readable format.
- Right to Object: Object to marketing communications or specific processing activities.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
If you are located in the US, you may have additional rights under the California Consumer Privacy Act (CCPA) or other state legislation. Contact us for jurisdiction-specific information.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, unless longer retention is required by law. Typically:
- Personal information is retained for up to 3 years after last interaction.
- Affiliate tracking data is retained for 24-36 months for commission reconciliation.
- Analytics data is retained per our analytics provider's retention policies.
- We may retain data longer if required by legal or regulatory obligations.
You may request deletion of your data at any time, subject to legal or contractual obligations.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data concern, please contact us at:
Email: privacy@birminghamchemicals.com
We will respond to data requests and inquiries within 30 days in accordance with UK GDPR requirements. For unresolved concerns, you may file a complaint with the Information Commissioner's Office (ICO).
This Privacy Policy is effective as of January 2026 and may be updated periodically. Significant changes will be notified via email or prominent notice on the Site.